Splita: Smart Personal Finance & Budget Automation App
This case study explores the UI/UX design and development of Splita, a modern fintech application built to solve a common challenge: fragmented personal budgeting.
By prioritizing cross-platform compatibility, seamless bank integrations, and an intuitive user experience, we created an app that helps users automate their money flow and gain absolute financial clarity.
Robert Johnson
Service
Target Market:
Nigeria (Naira ₦ integration)
Challenges and solution
Modern consumers often struggle with manual budgeting, leading to financial confusion and missed savings goals. The core challenge was to build a highly secure, frictionless platform that encourages proactive financial management without overwhelming the user.
Our solution was Splita—an automated money management app designed around the philosophy of taking control before you spend. As seen in Mockup 1.webp, we crafted an empowering onboarding experience with the core message: “Create wallets, automate your money flow, and spend with clarity, not confusion.” We mapped out intuitive user journeys for complex processes, ensuring that setting up automated split rules for Bills, Savings, and Personal expenses felt effortless.
- Brand Identity & UI/UX Design
- User Onboarding & Dashboard Experience
- KYC & Identity Verification Flow
- Secure Bank API Integration
- Custom Split-Rule Automation Development
Frictionless Access & User Retention
We designed a clean, welcoming login interface to encourage daily check-ins.
Bank-Grade Security & Connectivity
Trust is the currency of fintech. We implemented a robust bank-linking architecture that feels natively integrated
Streamlined KYC Verification
To comply with financial regulations without causing user drop-off, we engineered a multi-step, visually guided KYC process.
Comprehensive Profile & Rule Management
Users need absolute control over their automated finances.
Delivering results
By focusing on a user-centric design strategy and robust backend integrations, Splita successfully demystified personal budgeting for its target audience. The resulting application seamlessly blends aesthetic appeal with deep financial functionality.
- 1. Strategic Execution: Delivered a highly secure, intuitive UI/UX that successfully simplified complex budgeting tasks into automated split rules.
- 2. Frictionless Onboarding: Reduced user drop-off rates during registration by implementing the streamlined KYC upload and real-time verification process.
- 3. Seamless Integration: Successfully integrated local bank APIs, enabling users to fetch account data and link institutions in just 5–15 seconds.
- 4. Measurable Impact: Empowered users to proactively allocate incoming funds (e.g., ₦50,000 to Bills, ₦30,000 to Savings), directly increasing active savings rates.
- 5. Client-Centric Approach: Provided a scalable, cross-platform design system that allows the Splita team to easily iterate and add new wallet features as their user base grows.
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